This online rumor first appeared in November 2012 when Facebook started trading publicly, and while the language is slightly tweaked from earlier iterations, the message remains the same: Post this or else Facebook has control of your content.
Facebook Fotos 2012
There's no doubt that we're moving toward a more visual marketing world. As users, we often prefer consuming visual content to reading blocks of text. In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year. Even usage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months.
To learn if using visuals in social content has an impact on social media engagement, HubSpot evaluated 8,800 Facebook posts from B2B and B2C companies' Facebook Pages in October 2012 by comparing each businesses' average Likes-per-photo to their overall average Likes-per-post. As a result, our study revealed that photos on Facebook Pages received 53% more Likes than the average post. We also compared each businesses' average comments-per-photo to their overall average comments-per-post and found that photo posts attracted 104% more comments than the average post, too.
In order to shed some light on the subject, we looked at HubSpot's own Facebook posts from October 2012 and found that our photo posts received 84% more link clicks than our text and link posts. That's right -- even posts in which the featured item *is* a link. Pretty incredible, right? This shows that marketers who are using interesting images to their advantage can increase traffic to their websites -- just as long as they remember to include links!
In addition, two online focus groups of teenagers ages 12-17 were conducted by the Pew Internet Project from June 20-27, 2012 to help inform the survey design. The first focus group was with 11 middle schoolers ages 12-14, and the second group was with nine high schoolers ages 14-17. Each group was mixed gender, with some racial, socio-economic, and regional diversity. The groups were conducted as an asynchronous threaded discussion over three days using an online platform and the participants were asked to log in twice per day.
O fundador do Facebook, Mark Zuckerberg, anunciou nesta segunda-feira (9) em seu perfil na rede social a compra do Instagram, aplicativo gratuito que permite colocar filtros em fotos e compartilhá-las em sites. O brasileiro Mike Krieger é um dos cofundadores da empresa criada em 2010 cujo programa já teve mais de 30 milhões de downloads.
///////////////////////////////////////////////////////////////////////////////July 2013: a new edition of my World Map of Social Networks, showing the most popular social networking sites by country, according to Alexa traffic data (Google Trends for Websites was shut down on September 2012).
///////////////////////////////////////////////////////////////////////////////December 2012, a new edition of my World Map of Social Networks, showing the most popular social networking sites by country, according to Alexa traffic data (Google Trends for Websites was shut down on September 2012).
Facebook ha realizado imágenes a modo de mapa de usuarios de la red social, en los que analiza cómo las personas registradas usan el sistema de localización mediante opciones como marcadores de lugar, etiquetado de fotos con localización y 'links' a lugares, según explica el equipo de datos de la compañía. 2ff7e9595c
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